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April 24, 2024The mobile industry has seen tremendous growth over the past few decades, with mobile phones becoming an essential part of our lives. Among the many players in this industry, two giants have always stood out: Samsung and Apple. These two tech giants have been engaged in a competition, battling for the top spot in the global market. Today, we bring you exciting news – Samsung has defeated Apple and reclaimed its position as the world’s top mobile seller!
- In the first quarter of last year, “Apple’s market share decreased due to decreased sales in the Chinese market”.
- Samsung’s sales of ‘Galaxy S24’ increased by 8% compared to last year’s Galaxy S23 series.
- The Chinese government restricts iPhones within the country, and Chinese companies such as Xiaomi ranked 3rd in advance.
- Additionally, popular K-pop groups like BTS, Blackpink, TXT, and Stray Kids representing Samsung have influenced youngsters to prefer Galaxy over iPhone.
Competition Between Samsung and Apple
The competition between Samsung vs Apple is legendary. For years, these two companies have gone head-to-head, releasing cutting-edge smartphones that push the boundaries of technology. Apple, with its sleek design and user-friendly interface, has always appealed to a dedicated fanbase.
On the other hand, Samsung has focused on innovation, offering a range of devices to cater to different consumer needs.
Samsung Becomes Top Mobile Seller Again
According to the global research agency IDC, Samsung has regained its top spot in the worldwide mobile phone market, surpassing Apple, which has been experiencing sluggish iPhone sales. The agency reported that iPhone shipments in China decreased by 10% due to repeated stagnation in the first quarter.
However, during the same period, the global smartphone shipment increased by 7.8%, reaching a total of 289.4 million units. Samsung, with a market share of 20.8%, surpassed Apple and secured the top spot as the leading mobile phone manufacturer once again.
Furthermore, a growing trend of young consumers in major markets like China and South Korea is being swayed by brand ambassadorships with popular K-pop groups like BTS, Blackpink, TXT, and Stray Kids. These endorsements have boosted the image of Samsung’s Galaxy devices among this demographic.
***For Example – During a concert of Suga Agust D Tour, the rapper and producer (Min Yoongi/Suga) encouraged fans to take selfies using their smartphones, but specifically with Galaxy phones. He prefer for Galaxy over iPhones by saying “If you offer me a phone, please give me GALAXY ONLY… NO iPHONE.”
Besides, the rapid decline in Apple’s sales is a remarkable phenomenon following the company’s surge in sales in the fourth quarter of last year, which propelled them to the top spot as the world’s best selling smartphone manufacturer, surpassing Samsung. This can be attributed to the fierce market competition and pursuit by Chinese companies.
In fact, Chinese brands such as Huawei rapidly increased their market share in the first quarter of this year. As a result, Apple dropped to second place with a market share of 17.3%. Xiaomi, one of China’s largest smartphone manufacturers, took third place with a market share of 14.1% in the first quarter.
Top Mobile Seller with Strong Q1 Performance
Samsung, which previously launched its latest flagship smartphone lineup, the Galaxy S24 series, earlier this year, shipped more than 60 million phones during this period.
South Korean Giant “Samsung” ships more than 60 million phones during the first quarter.
According to data analysis company Counterpoint, the global sales of the Galaxy S24 smartphone increased significantly during the first three weeks of its release, showing an 8% increase compared to the sales of the Galaxy S23 series last year.
According to IDC, Apple has shipped 50.1 million iPhones in the first quarter, which is significantly lower than the 55.4 million units shipped in the same period last year. Furthermore, Apple’s smartphone shipments in China in the fourth quarter decreased by 2.1% compared to the same period last year.
Apple’s Response to Samsung’s Success
Apple’s decline is due to some Chinese companies and government agencies restricting their employees from using Apple devices. In fact, this has created a significant obstacle for Apple, as China is their second-largest market after the United States. One can say that this represents a counterattack by China against the US related to Chinese apps like TikTok.
Meanwhile, Apple plans to hold the Worldwide Developers Conference (WWDC) in June. Which demonstrate software updates to promote and support its products, including the iPhone, iPad, and laptops. However, Apple has not presented something for how it will integrate AI technology into its products, raising doubts among investors.
Apple is already going through a series of difficult situations, losing its spot as Top Mobile Seller in global market value to Microsoft early this year. This trend is becoming even more evident as Samsung becomes the best selling mobile phone manufacturer once again.
FAQs
Who is the top mobile seller in the world?
Samsung is now the world’s biggest mobile phone seller with a 20.8% market share, overtaking Apple. This shift happened in the first quarter of 2024.
How long was Samsung the top mobile seller before Apple took over?
Samsung held the top spot in the global mobile market for several years before Apple defeated them. However, Apple’s rise to the top was a significant milestone in the industry, but Samsung has now reclaimed its position.
Will Apple be able to regain the top spot in the future?
The mobile market is highly competitive, and the dynamics can change rapidly. However, Apple has a dedicated fanbase and a track record of innovation, it remains to be seen whether they can surpass Samsung’s current dominance.
Has China still restricted the use of foreign mobiles?
There are no official laws or regulations restricting foreign phone purchases. Some government agencies and state-owned companies are discouraging employees from using foreign phones at work, but this does not represent a nationwide policy.
Conclusion
Samsung’s victory in becoming the world’s top mobile seller again is a testament to their commitment to innovation and customer satisfaction. It reflects the ever-evolving nature of the mobile industry and the constant demand for cutting-edge technology. As Samsung continues to push boundaries and attract consumers, we can expect more advancements. Whether Samsung can maintain its position or if Apple will rise to the challenge remains to be seen, but one thing is certain – the battle for the top spot in the mobile market is far from over.
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